Peru Mucho Gusto (Lima edition)

Peru's state-backed gastronomic fair showcasing all 25 regions in one place

  • When: October 30 - November 1 (2026 dates, Costa Verde, Magdalena del Mar)
  • Category: Upcoming Event

Perú, Mucho Gusto is a gastronomic tourism fair organized by PROMPERÚ (Peru's export and tourism promotion agency) that brings together chefs, food and craft producers, and representatives from Peru's 25 regions to promote regional cuisine and gastronomic tourism. It emerged as a major event partly filling the gap left when Mistura went on hiatus, and by 2026 runs multiple editions across Peru (Lima, Ayacucho, Tacna, Piura) plus an international edition in Madrid, Spain. The Lima edition is the flagship, typically held on the Costa Verde esplanade.

Highlights

  • The 2026 Lima edition is confirmed for October 30 to November 1 on the Costa Verde esplanade in Magdalena del Mar
  • More than 174 exhibitors participate, spanning gastronomy, tourism, crafts, and regional markets, with representatives from all 25 of Peru's regions
  • Chefs, food producers, and entrepreneurs from across the country showcase dishes and ingredients rarely found together outside their home regions
  • Daily musical performances, cultural activations, and parades run alongside the food stalls
  • Unlike Mistura's independent origins, this fair is organized directly by the Peruvian government's tourism promotion body, giving it institutional backing and multi-city reach
  • Beyond Lima, PROMPERÚ runs sister editions in Ayacucho, Tacna, and Piura, plus an edition in Madrid aimed at international audiences

Ideal for

  • Food travelers who want a well-organized, government-backed showcase of regional Peruvian cuisine
  • Visitors interested in crafts and regional products alongside food
  • Travelers whose Lima visit falls in late October / early November, since the fair runs only a few days
  • Families and casual visitors, given the festival, music, and parade atmosphere alongside the food stalls

Practical information

Dates and location
The Lima 2026 edition runs October 30 to November 1 at the Costa Verde esplanade, Magdalena del Mar. PROMPERÚ announces exact dates for each year's edition several months in advance.
Crowds and logistics
As an outdoor esplanade event drawing well over a hundred exhibitors, expect sizeable crowds especially in the afternoons and on the closing weekend day; the open coastal setting helps manage flow better than an indoor venue would.
Tips
Going on a weekday or earlier in the day tends to mean shorter lines at popular regional stalls; because the fair runs for just three days, checking the exact 2027 dates well ahead is worthwhile if a guest wants to build a trip around it.
Booking ahead
No advance tickets have historically been required for entry, but because this event overlaps with the Señor de los Milagros processions in late October / early November, central and coastal Lima hotel demand rises during this window, so booking accommodation ahead is worthwhile.

Frequently asked questions

What is Perú, Mucho Gusto?

A gastronomic tourism fair organized by PROMPERÚ, Peru's tourism promotion agency, bringing together chefs, food producers, artisans, and representatives from all 25 of Peru's regions to promote regional cuisine and gastronomic tourism.

How is it different from Mistura?

Mistura was an independently-organized festival founded by chef Gastón Acurio's gastronomy society; Perú, Mucho Gusto is run directly by the Peruvian government's tourism promotion body and now has multiple regional editions in Peru plus one in Madrid, Spain.

When and where is the Lima 2026 edition?

October 30 to November 1, 2026, at the Costa Verde esplanade in Magdalena del Mar, Lima.

Do I need advance tickets?

The fair has historically been open to the public without requiring advance ticket purchase, though this should be reconfirmed closer to each year's edition.

How busy is it?

Busy, especially in the afternoons and on the final day, with over 170 exhibitors in 2026, but the open-air Costa Verde setting handles crowds reasonably well.

Will the 2027 dates be the same?

PROMPERU will announce the 2027 Lima dates, which shift slightly from year to year. The late-October/early-November timing often overlaps with the Senor de los Milagros processions, which affects hotel availability -- tell us your travel dates and we will confirm the latest information.